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Nir Eyal reveals how successful companies create products people can’t put down – and shows how you can do it too.

INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE

Based on years of research, consulting, and practical experience, Hooked:

* Shows how to create user habits that stick

* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App

* Explains how products influence our behaviour

‘A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup

‘The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & Mather

Specification: Hooked

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ISBN 9780241184837

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