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Influence: The Psychology of Persuasion

260.00 Dhs

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding — Read More
SKU: 9780063138797

260.00 Dhs

(-7%)

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Influence, the classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Spécification: Influence: The Psychology of Persuasion

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Format

Paperback

ISBN

9780061241895

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Editor

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Language

Nbr of Pages

592 pages

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Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion

260.00 Dhs

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